Wild Planet has its roots in a major West Coast seafood company, Carvalho Fisheries. Carvalho Fisheries’ principals, William Carvalho and Bill McCarthy, have a combined 35 years of experience in the seafood industry. They possess intimate knowledge of industry practices and in 2003 chose to discontinue involvement in fisheries that either employ harvest techniques that result in the wasteful discard of usable species or contribute to marine habitat damage. Carvalho Fisheries now only engages in the buying and selling of trap-caught and line-caught products.

Our belief is that conservation of wild habitat and harvest of wild seafood are both compatible and synergistic. (See "A wild planet is a prosperous planet") We wanted to offer a product line consisting only of the most eco-preferable, wild seafood on the planet. We promote the enjoyment of wild seafood only from fisheries that sustain the wild planet. Thus arose the name Wild Planet. This brand identification will help consumers choose sustainable seafood.

Our third founder Dave Weston, brings 30 years experience with the FDA and the California Health Department. His background adds expert insight into nutritional enhancement technologies and food safety. His passion is to maximize the essential nutrition found in raw, wild seafood using shelf-stable sterilization technologies. Dave views wild seafood as not just food but also as a powerful nutriceutical that can enhance wellness and the quality of life. He is converting his career in food purity and safety enforcement into a mission to "raise the bar" of food excellence from within the industry for the good of all consumers.

Wild Planet is a product development and marketing company. Our focus is on isolating exemplary "micro-fisheries"; employ the best technologies to produce the highest quality, most nutritive, safe and delicious wild seafood.

Since we operate the production company (Carvalho Fisheries) and the marketing company (Wild Planet), we directly oversee all phases of this process. From the selection of the fish to the processing methods, our eyes are upon the products. We are uncompromising in maintaining consistency of quality and compliance with our mission.