
Wild Planet wants consumers to accurately quantify their exposure
to mercury. Our founders have pioneered the “minimal mercury”
classification for seafood. That descriptor is our guarantee that
our products have the lowest possible amount of mercury.
To be considered “minimal mercury” our
laboratory test results (over 120 on albacore alone) must average
less that 0.15ppm and no samples exceeding 0.3ppm of methyl mercury.
Test results (graph)and
the laboratory technician’s testimonial-AMTEST
are available here for your review. We have a full disclosure policy
with our data. Independent
laboratory test results are
also available for comparison.
Where do we get our “minimal mercury”
fish?
The troll-caught albacore in the North Pacific fishery is lower
in mercury because these migratory fish are smaller (about 9 to
25 pounds) and younger (three to five years old) than the long-line
caught older fish that reach up to 70 pounds after ten to fifteen
years of growth. Naturally, the longer a fish lives and feeds, the
more it bio-accumulates mercury.
While all fish caught along the West Coast are low
in mercury compared to overseas fish, we have taken the quest to
produce the safest possible product one step further. As our employees
unload the fishermen’s catch at our docks, they separate the
9 to 12 pound fish from the rest of the load. We send these mostly
three-year-old fish to our cannery in South Bend, Washington. These
are the only fish contained in the “minimal mercury”
product. We call it “minimal mercury” because it is
lower than low in mercury. The rest of the fish from the boats (all
fish over 13 pounds) is exported to our European cannery customers.
We have not changed the catch ratio of small-to-large
fish that are being caught. We simply take to time and effort to
separate them into two groups. The fishery is healthy as only a
fraction of the fish stocks are caught; it is estimated that 85
percent of the fish keep on swimming by.
In addressing the issue of mercury ‘head
on’ and in a very specific way, Wild Planet and Carvalho Fisheries
are not trumping up food safety issues. We have simply reacted to
the scientific community and regulatory agencies’ published
findings that have alerted consumers to the need for caution and
education. We have worked diligently to produce products that allow
consumers to measure their mercury exposure and thus make informed
personal decisions as to their nutritional choices. Our goal is
to help our customers continue deriving the maximum health benefit
from wild seafood with the confidence that they can do so safely.

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